Create A Winning B2B Marketing Environment
Forces can work to elevate your B2B marketing organization, or they can create barriers to productivity. High-performance marketing requires an ecosystem to support smooth operations. Yet environmental factors in accountability, culture, infrastructure, and governance can be disruptive, and a lack of definition can disrupt org momentum.
Watch this video to hear analyst advice on the environmental factors that can boost marketing organization performance and learn:
- How a marketing organization environment can tame disruption.
- The importance of culture for creating an environment of customer obsession.
- How technology lays the foundation for high-performance org infrastructure.