Close B2B Marketing Performance Gaps

A high-performing B2B marketing ecosystem creates organizational structure and brings capabilities, workflows, and operating environments together seamlessly. 

Yet your ecosystem isn’t static. It requires fuel and constant nurturing so it can adapt and grow. The Forrester B2B Marketing Ecosystem Model can help you to create an ecosystem of capability that drives better business outcomes.  

Read this e-book to learn how you can drive ecosystem success from the outer ring to the inner core and explore: 

  • Critical elements for your B2B marketing ecosystem. 
  • Ways to optimize your marketing organization’s structure.
  • Tips for orchestrating capability and resources.
  • Advice for nurturing an adaptable ecosystem that sustains high performance. 


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