Your organization design structure makes it easy to control and optimize your resources. Yet CMOs must decide on a direction for their structural design — and ensure that it aligns with business goals. Your chosen structure will inform your marketing organization’s capability, teams, and resource distribution, so choose wisely.  

Watch this video for analyst advice on the structural components that drive marketing organization performance, and explore: 

  • The role and purpose of organization design structure. 
  • How structure brings teams together.  
  • Structure decisions that impact how the organization functions.