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Yes, you can build an actionable annual marketing plan on one page

Do you dread your planning process? Learn how to deliver an aligned, actionable plan on a single page.

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The Forrester Marketing Plan On A Page helps you deliver a plan everyone can understand, align to, and successfully use.

Planning is an essential function for marketing, but mention “annual planning” and you can expect a pained expression from most marketers. The planning process is widely disliked. 

There’s a better, simpler way to plan. Check out this introduction to the Forrester Marketing Plan On A Page. You’ll discover:

  • Why a concept as simple as marketing planning is so difficult to get right.
  • Three guiding questions for your plan and why marketing can’t answer them alone.
  • Six explicitly articulated elements of an aligned, actionable, annual marketing plan.