Yes, you can build an actionable annual marketing plan on one page

The Forrester Marketing Plan On A Page helps you deliver a plan everyone can understand, align to, and successfully use.

Planning is an essential function for marketing, but mention “annual planning” and you can expect a pained expression from most marketers. The planning process is widely disliked.

There’s a better, simpler way to plan. Check out this introduction to the Forrester Marketing Plan On A Page. You’ll discover:

  • Why a concept as simple as marketing planning is so difficult to get right.
  • Three guiding questions for your plan and why marketing can’t answer them alone.
  • Six explicitly articulated elements of an aligned, actionable, annual marketing plan.

Marketing Plan

Thank you!

Watch This Next

Four things to get right if you want to improve marketing planning

Want a better marketing planning process? Get these four things right and you’ll see improvement.