Yes, You Can Build An Actionable Annual Marketing Plan On One Page

Annual marketing planning is challenging due to its complexity, alignment issues, and lack of customer-centric strategies. Siloed efforts and reliance on past budgets hamper impactful business outcomes, making the process time-intensive and difficult.

Discover a more efficient approach to planning. This quick reference guide to Forrester’s B2B Marketing Plan On A Page features an updated framework and a practical example to help you create a plan that everyone can understand, align with, and effectively implement.

Download this quick reference guide to learn how to use the plan-on-a-page framework to streamline your annual planning process, align marketing strategies with business objectives, and craft a comprehensive, actionable marketing plan that drives meaningful business impact.

What’s inside? Analyst insight to help you:

Overcome the challenges of annual marketing planning.

Use guiding questions to gather information for an effective plan.

Develop a clear and actionable marketing plan that drives business impact.

Continuously assess progress and align marketing goals with business objectives.

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