See why B2B marketing planning isn’t business as usual

The pressure is on marketing leaders to drive business growth with their annual plans. But how can you develop a course of action with so much uncertainty ahead?

Download Forrester’s 2023 Planning Guide for peer-based insight into the business priorities getting the biggest share of budget in the year ahead — and where it may be wise to pull back.

Get the guide so you can learn:

• Why marketers need to temper their enthusiasm for the coming year.
• What’s causing turbulence in planning assumptions.
• The budget changes marketers are planning for now.
• Where to cut spending to avoid waste.