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Ask “What do you need?” Instead of saying “Here’s what’s new.”

Stop building your marketing plan around product launches. Start with business objectives instead. 

Telling people what you offer is not the same as telling them how you can help them, which is what they really want to know.  

Learn why you’ll build a better marketing plan — and achieve better results — when you think of product launches as part of your plan, not the reason for it. Watch this video and hear how to: 

  • Avoid the trap of using a product launch calendar as the basis for your marketing planning. 
  • Plan with the needs of your buyers and customers understood and top of mind. 
  • Schedule product launches when they’ll have the most impact, instead of when they’re ready.