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Challenged by annual planning? Want to get it right? Watch this now

Let’s make your annual planning process simpler and more effective.

Do you struggle to build your annual marketing plan? Are you unsure of where to start or — just as important — when to stop? Are you confident that your planning process includes all the right stakeholders, at the right times?

Watch Demystifying Marketing Planning to see a proven approach to annual marketing planning that can be applied in virtually any environment. You’ll discover:

  • Six essential steps to a best-in-class marketing planning process
  • How different marketing teams approach participation in planning
  • What the process looks like, and how it can be adapted, in three typical scenarios