Use these six steps to maximize the impact of your marketing spend

End misalignments between your marketing planning and budget processes.

As you finalize your marketing plan, a new challenge arises: How to distribute precious budget in the way most likely to support and advance your key objectives and demonstrate value. But don’t worry, Forrester has a model for that!

This overview of our Strategic Budget Allocation Process describes:

A six-step process that will help you confidently distribute your marketing dollars.
How each steps leads logically to the next.
Who should be involved at each step of the process.

Use these six steps to maximize the impact of your marketing spend

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