See how the Marketing Strategy Compass enables you to confidently develop effective, long-term marketing strategies.

The right foundation for a marketing strategy you and your team can believe in is marketing, sales, and product alignment around a shared business destination. Watch this video and see how to use that alignment to create a clear, integrated, actionable 3–5-year marketing strategy. You’ll learn:

  • Why it’s critical to include product and sales leaders when building your strategy.
  • The differences between external and internal orientation, and how to ensure both.
  • How orientation leads naturally to an annual plan that drives business results.