The spotlight is on marketing. Be sure you’re ready.
Emerging from the pandemic, organizations are turning to marketing to lead the ongoing transition to a customer-centric strategy and culture and putting marketing strategy out front. How will you respond?
Take guidance from other senior marketers, captured in this infographic. It tells you:
- Why almost half of B2B marketing leaders are focused first on improving the strategy process.
- Five operational improvements you should prioritize for success.
- Three actions that will lead you to a better integrated, more resilient strategy.
This infographic captures insights from our 2021 Global Marketing Survey. Review it now and start putting that knowledge to work for you!