Discover the one-sentence business case execs cannot resist
If you struggle to convince your C-suite to give you the budget you need, you’re not alone. But, as VP and Research Director Harley Manning makes clear in Get Funding Or Get Fired, it’s easier to fix that problem than you may think. In this two-minute video, Harley explains:
- How most customer experience leaders ask for money.
- Why that approach is built to fail.
- What to say — in one sentence — that motivates execs to fund customer-centric programs.