Get Your Execs To Fund Customer Experience. Use This ROI Model
Get stakeholders excited about your CX work with our ROI model
Do you know the biggest reason why customer experience pros don’t get buy-in from execs? Can you account for the role of emotion in the decisions your executives make? Can you articulate a compelling business case for becoming customer-centric … in one sentence?
Get practical answers to these questions — and more — when you read Capturing The ROI Of CX. In this concise, detailed guide, you’ll discover:
- The mistake CX pros like you routinely make when they ask for funding.
- Four steps to an ROI model that will get execs excited about your customer experience strategy.
- How you can draw on the CX expertise at Forrester to help you succeed.