The Forrester Marketing Plan On A Page helps you deliver a plan everyone can understand, align to, and successfully use.
Planning is an essential function for marketing, but mention “annual planning” and you can expect a pained expression from most marketers. The planning process is widely disliked.
There’s a better, simpler way to plan. Check out this introduction to the Forrester Marketing Plan On A Page. You’ll discover:
- Why a concept as simple as marketing planning is so difficult to get right.
- Three guiding questions for your plan and why marketing can’t answer them alone.
- Six explicitly articulated elements of an aligned, actionable, annual marketing plan.