Improve sales productivity by getting better conversions from your existing pipeline.

Listen to VP and Group Research Director Phil Harrell explain the three steps you can take — starting today, with no added expense — to increase the quality of your pipeline and your conversion rate. In this video, he explains how to:

  • Use the “ideal buyer profile” to focus on the prospects more likely to convert.
  • Engage with marketing to accelerate the journey of those more-likely prospects.
  • Enable reps with the tools to recognize and engage more effectively with ideal buyers.