Skip to main content

The right B2B marketing strategy doesn’t start with marketing

Discover why an effective marketing strategy starts with business alignment.

If you want to build a strategy you and your marketing team can drive with confidence, you can’t wait for your C-suite to deliver their goals to you. Watch this brief explanation of Level 1 of our Marketing Strategy Compass — Align With The Shared Destination — to see how this process will help you reliably:  

  • Create clarity around the sources of long-term (3–5 years) business value.  
  • Ensure that marketing, sales, and product leaders all share the same objectives.  
  • Give your marketing team a long-term foundation for smarter annual planning.