Aligning Marketing And Sales Operations With Buyer Expectations
A Complimentary Forrester Webinar
In the Age of the Customer, the buying process transforms from seller-led to buyer-led. This evolution of B2B buying will affect your strategy and the actions you take to meet and exceed your buyers’ expectations. Buyers expect visibility, transparency and personalization across multiple interaction types and across the entire customer lifecycle. To master this new reality and drive efficiency, operations organizations must align on shared planning, data, measurement, and infrastructure.
During this webinar, you will have the opportunity to:
Explore key areas of operational alignment
Identify three actions B2B operations leaders must tackle in order to guide their efforts
Understand the benefits of buyer aligned operations