The Future Of B2B Buying And How Sales Organizations Should Adapt

A Complimentary Forrester Webinar

B2B buying habits are changing rapidly, and sales leaders who understand these changes and can quickly adapt their sales motions to delight the buyer will win. But what key changes in buying habits should sales leaders be aware of, and what can they do to enable teams to sell in a more buyer-friendly way?

During this complimentary webinar, VP and Group Director Phil Harrell will give you the opportunity to:

Gain valuable insights into changing B2B buying habits.
Understand the key implications of these changes on sales organizations.
Learn how to transform sales organizations so they can sell in a more buyer-friendly way.

Complete the form to watch this on-demand webinar

Duration:
1 hour

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Phil Harrell

VP, Group Director, Forrester