Build A Better Sales Plan

Discover the six elements that are integral to sales planning success.

The idea behind an annual sales plan is simple, but developing a good one is not. Without the right inputs or the right amount of detail, plans may be difficult to execute or fail to align action with what the company wants to achieve.

Forrester’s Sales Plan on a Page provides a structure for creating an effective and actionable annual sales plan. Download this overview to explore:

  • Why alignment with marketing, product, and customer success is a critical first step in sales planning.
  • Which approaches sales organizations should consider to deliver on business objectives.
  • How to account for dependencies and risks that could impact the plan’s success.


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