Data Strategy
& Insights

December 6 – 7, 2022  |  Austin & Digital Experience

Boris Evelson

Vice President, Principal Analyst, Forrester

Boris serves application development and delivery professionals. He is a leading expert in insights-driven business (IDB) capabilities. Boris delivers strategic guidance, helping enterprises define IDB strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.
Boris’ current research focuses on the practical and actionable best practices for building IDB strategies and roadmaps, including a holistic look at people, process, data, and technology components. Boris also continues to explore emerging trends such as infusion of AI capabilities into IDB technologies and how advanced IDB capabilities are a key part of modern adaptive enterprises.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank’s large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank’s first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Data Strategy & Insights · December 6 – 7, 2022 · Austin & Digital Experience

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