VP, Principal Consultant, Forrester
Chris is an experienced international marketing leader with more than 25 years of experience in sales, business development, and marketing management, spanning all areas of the product and marketing workflow. Throughout his career, Chris has focused his energy on connecting marketing directly to growth for several large enterprises including Intel Corp., ADP, and SumTotal with a recent focus on implementing digital marketing strategy.
Previous Work Experience
Chris joined Forrester through the acquisition of SiriusDecisions. Before joining SiriusDecisions, Chris led the global marketing organization at ADP Dealer Services, revitalizing the marketing function to put the customer at the center of the business while driving a 3x increase in marketing qualified leads using a persona-based approach. Chris started his professional career at Intel, holding posts in sales, business development, product marketing, and several marketing leadership roles, which took him to five different countries. Chris also worked in talent management/HCM, most recently with SumTotal.