Head of Customer Experience, DS Smith

Judith van Herwaarden is a passionate Customer First transformation leader in B2B. Today she holds the position of Global Head of Customer Experience for DS Smith Packaging – a leading provider of sustainable packaging solutions worldwide, operating in more than 30 different countries and employing over 30,000 people.

Since May of this year Judith heads the CX team tasked with leading a transformation from fragmented manufacturer to nimble customer solution provider. Designing, developing and delivering customer experiences that will redefine packaging for a changing world. Prior to this she has lead Heidelberg Materials Groups’ Customer Centric Transformation for 5 years, with which she won the overall Customer Centricity World Series awards in 2021. During this time she’s travelled five continents building cultural, business and market expertise.

Before she discovered her passion for CX, she drove change in sales, marketing and HR, driving excellence to deliver on business strategy and objectives.