May 10 – 11, 2022  |  Sydney & Digital Experience

Lisa Samuels

Chief Experience Officer, HESTA

Lisa joined HESTA in July 2015 and holds the role of Chief Experience Officer. Lisa and her team are responsible for strategy, brand, marketing, customer experience, insights and people and culture. Lisa is passionate about being able to emotionally connect through the alignment of purpose, brand and culture and contribute to the building of a purpose-led organisation.