Campaign Program Leader, IBM
Patty Foley-Reid is a experienced marketing professional with a proven track record of driving forward-thinking strategies that deliver bottom-line results. She is currently a Campaign Program Leader at IBM on the Marketing Operations & Transformation team. She specializes in leading change through vision, strategy and execution. With over 20 years’ experience, she knows the formula to build a measurable, predictable and repeatable demand generation engine. Patty has led many marketing teams contributing to revenue growth at a wide range of technology-based start-up organizations and large Fortune 500 companies including Iron Mountain, CA Technologies, Broadcom, Veracode, eRoom Technology and SilverStream Software. She earned her Master’s Degree in Communications Management from Simmons University and holds a Graduate Certificate in Executive Coaching from Williams James College in Boston.