B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Ryan Hobson

Partner, Align BI

Ryan was an Align BI customer for almost a decade while at Adobe, before becoming a partner at Align BI. He spent much of that decade using Forrester Decisions frameworks to run the marketing ops team and build marketing optimization models.

Ryan spent most of the last decade at Adobe, running the B2B marketing operations team and building marketing optimization models. He heavily relied on both Forrester Decisions frameworks and Align Bi solutions during that time. He joined Align BI last year to build more tools for companies also implementing these frameworks.