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Description
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.
In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.
- Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).
- Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.
- Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.
- Discover how AI is beginning to revolutionize mobile banking apps.
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