Description

As social media management solution (SMMS) technology tacks additional capabilities on top of core social organic publishing and customer response, SMMSes evolve into social suites that offer a one-stop-shop option over social technology point solutions. Vendors that can provide social listening, advertising, or even word of mouth and onsite social capabilities in addition to table-stakes publishing and customer response position themselves to deliver diverse social media needs to their customers, all in one platform.

Key takeaways:

• Discover key trends in the comprehensive social technology solutions space that can help you better serve consumer needs.
• Dive into the current product offerings and strategies of the Forrester-identified top eight vendors for social suites. 
• Identify key criteria for selecting a provider that meets your firm’s specific use case.

Target audience level: intermediate

Vendors mentioned: Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and Sprinklr.

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