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Applying The Forrester Wave™: Social Suites, Q4 2019

March 19, 2020


As social media management solution (SMMS) technology tacks additional capabilities on top of core social organic publishing and customer response, SMMSes evolve into social suites that offer a one-stop-shop option over social technology point solutions. Vendors that can provide social listening, advertising, or even word of mouth and onsite social capabilities in addition to table-stakes publishing and customer response position themselves to deliver diverse social media needs to their customers, all in one platform.

Key takeaways:

  • Discover key trends in the comprehensive social technology solutions space that can help you better serve consumer needs.
  • Dive into the current product offerings and strategies of the Forrester-identified top eight vendors for social suites. 
  • Identify key criteria for selecting a provider that meets your firm’s specific use case.

Target audience level: intermediate

Vendors mentioned: Clarabridge, Facelift,, Hootsuite, Khoros, Salesforce, Socialbakers, and Sprinklr.

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