Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Assessing The Real Potential Of AI For Marketing

October 3, 2017

Primary author headshot


It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous marketing cloud marketers’ perception of AI-powered technologies and make it difficult to evaluate prospective solutions. To assess the real potential of AI for marketing, marketers must have a clear definition of how AI enhances different marketing technology categories and understand the maturity of these solutions to best utilize the results generated. In this webinar, Forrester defines what is (and isn’t) AI for marketing and outlines a game plan for marketers to help demystify AI-powered marketing technologies.

Key takeaways:

  • Define what AI for marketing is and is not.
  • Distinguish myth from reality to assess AI-powered technologies and how they can address specific marketing use cases.
  • Identify the key questions to ask to parse the AI buzz.
  • Understand how AI for marketing will mature over the next several years.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.