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Description
It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous marketing cloud marketers’ perception of AI-powered technologies and make it difficult to evaluate prospective solutions. To assess the real potential of AI for marketing, marketers must have a clear definition of how AI enhances different marketing technology categories and understand the maturity of these solutions to best utilize the results generated. In this webinar, Forrester defines what is (and isn’t) AI for marketing and outlines a game plan for marketers to help demystify AI-powered marketing technologies.
Key takeaways:
- Define what AI for marketing is and is not.
- Distinguish myth from reality to assess AI-powered technologies and how they can address specific marketing use cases.
- Identify the key questions to ask to parse the AI buzz.
- Understand how AI for marketing will mature over the next several years.
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