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Description
Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the next company-wide transformation. Those who fail to do so will see their brand equity destroyed by green tech creative disruptors, investors, and activists.
Key takeaways:
- Understand consumers’ behaviors and expectations towards environmental sustainability.
- Learn from the most advanced brands on how they give their marketing fundamentals a green enhancement.
Target audience level: intermediate
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