Build Systems Of Insight To Deliver Great Customer Experiences

This Webinar introduces a new Forrester big idea on how companies can systematically harness digital insights to consistently turn data into customer action. The breakthrough embodied in systems of insights is an insights-to-execution process to discover, test, and embed insights in software, customer engagement, and everyday work. Firms are building this process with new business-led agile teams and a digital insights architecture that extends and refines big data investments. Join this session to learn about systems of insights and how leading enterprises and digital native companies are harnessing their power to deliver great customer experiences.

Agenda:

• Why is big data not enough to improve customer experiences?
• What is a system of insight and its building blocks of people, process, and technology?
• How can firms consistently harness digital insights to turn data into action?
• How can you build and grow your digital insights architecture?

Key takeaways:

• Stop treating big data as a standalone activity.
• Fund new insights teams that combine business and technology expertise.
• Implement a new insights-to-execution process to consistently turn data into action.
• Invest differently in technology to embed insights into applications and the operating model to win, serve, and retain customers.

Vendors mentioned: Accellion, Acronis, AirWatch, Alfresco, BoardVantage, Box, Citrix, Dropbox, Egnyte, EMC, Good Technology, Google, IBM, Intralinks, Microsoft, Novell, Salesforce, WatchDox, Workshare, and YouSendIt