Description
Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of business in travel and hospitality. Our best-case scenario predicts overall marketing spend in the US to start 2022 nearly 30% behind where 2019 closed. Outdated CMOs — those content to run promotions, sales support, or media buying teams — won’t be able to hide their lightweight contributions behind the strong returns of a good economy. Difficult times will bring on the reckoning we predicted last year: that CMOs would step up to be the driver of customer obsession at their firms, or they will cede that role to a chief customer or experience officer.
CMOs: Join this webinar to learn what you must do to save your company … and your job.
Key takeaways:
- How marketing budgets changed in 2020
- What other CMOs are prioritizing
- What the conditions will be like for marketing leaders in 2021
- What actions you should take to lead your company out of the recession
- What some good examples to learn from are
Target audience level: intermediate
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