Skip to main content

Save or Share this Report


CMO Predictions 2021

What The Best CMOs Will Do In 2021

December 8, 2020

Primary author headshot


Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of business in travel and hospitality. Our best-case scenario predicts overall marketing spend in the US to start 2022 nearly 30% behind where 2019 closed. Outdated CMOs — those content to run promotions, sales support, or media buying teams — won’t be able to hide their lightweight contributions behind the strong returns of a good economy. Difficult times will bring on the reckoning we predicted last year: that CMOs would step up to be the driver of customer obsession at their firms, or they will cede that role to a chief customer or experience officer.

CMOs: Join this webinar to learn what you must do to save your company … and your job.

Key takeaways:

  • How marketing budgets changed in 2020
  • What other CMOs are prioritizing
  • What the conditions will be like for marketing leaders in 2021
  • What actions you should take to lead your company out of the recession
  • What some good examples to learn from are

Target audience level: intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.