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Description
The escalating importance of customer loyalty in the age of the customer inevitably leads to a proliferation of vendors — from all sides of the marketing landscape — offering loyalty solutions. This murky and vast landscape makes it difficult for companies to identify the partner or partners that best fit their approach. In this Webinar, Forrester's loyalty analyst breaks down loyalty technologies and service providers and provides guidance on selecting the right provider for your needs.
Agenda:
- Many Strategic Paths Lead To Customer Loyalty
- Cut Through The Loyalty Landscape Clutter
- Selecting The Right Loyalty Partner
Key takeaways:
- Understand the various types of providers you could engage for help with customer loyalty initiatives.
- Have a clear process for creating a shortlist of who to work with.
Technical information
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