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Description
Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical. Accordingly, our data shows that improving customer loyalty is likely to be a top marketing priority for more than 80% of decision-makers at large and midsize organizations. Companies seek loyalty solutions that help companies identify and track customers, reward behavior, and drive deeper engagement and relationships.
In this webinar, we review the state of the loyalty provider market and provide insights into the strengths and weaknesses of the leading providers included in our recent Forrester Wave™ report.
Agenda:
- Why Customer Loyalty Solutions?
- The Loyalty Provider Landscape
- Evaluating Customer Loyalty Solutions’ Capabilities
- Key Findings And Next Steps
Key takeaways:
- Understand how the loyalty vendor market is evolving and maturing.
- See when and why marketers are using customer loyalty solutions.
- Learn the advantages and disadvantages of the leading customer loyalty solutions.
Vendors mentioned: 500friends, a Merkle Company; Aimia; Bond Brand Loyalty; Brierley+Partners; Clutch; Comarch, CrowdTwist; DataCandy; Deluxe Corporation; Epsilon; ICF Olson 1to1; Inte Q Global; Kobie Marketing; and TIBCO Software
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