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Description
Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Postsale teams, and customer success specifically, are uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate their role in transforming revenue processes that create more durable growth.
Key takeaways:
- Learn why customers are the key to stable, long-term growth.
- Understand the role of postsale engagement teams in transforming revenue processes.
- Explore how top teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.
Target audience level: intermediate
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