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There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely. However, by definition, tokens are an abstraction. Furthermore, the payments landscape is a crowded, layered, and dynamic space. It follows, then, that payment tokens are easier to understand at a high level, but harder to do so in useful detail. This webinar helps you do just that.
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Target audience level: beginner and intermediate
Vendors mentioned: Apple, Google, Visa, and Mastercard.
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There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely. Use this guide to understand the four types of payment to
With a high-performance IT strategy, you’ll tailor your capabilities — technologies, skills, and practices — to continuously improve business outcomes with technology. To start your journey to high-performance IT, assess your business needs, your technology's current styles, and your ability to execute. Use these assessments to identify gaps in your execution and technology capabilities and to plot your investment strategy. Use assessments for annual planning, to respond to a sudden business shift, or to address the needs of a specific business initiative.Key takeaways: Learn how to assess your high-performance IT readiness.Learn how best to identify a dominant business need and the best IT style to achieve it.Discover how, empowered by this analysis, you are ready to pivot your investment budget to the capabilities and operating model that will drive the greatest business impact.Target audience level: intermediate
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
Emily Pfeiffer, Forrester principal analyst, presents the state of the commerce search and product discovery market, including the results of the recent Forrester Wave of this market. With the help of Sucharita Kodali, VP and principal analyst, Emily takes your questions — live!Key takeaways: Learn the state of the newly-converged commerce search market.Know who the major players are and how they’re leveraging their recent acquisitions.Target audience level: all levels
This webinar was originally scheduled for February 15, 2024Effective customer feedback management and customer experience (CX) measurement programs can help you understand your customers’ needs and determine whether your organization creates customer experiences that drive business results. Join us to discuss the results of latest voice-of-the-customer (VoC) and CX measurement survey.Key takeaways:Learn how CX leaders around the world are executing their feedback management and CX measurement programs.Learn what metrics CX leaders and their organizations rely on.See what technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
