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Description
The years of wanton digital media investment are over. As marketers adjust to a post-digital climate, they'll eschew volume-based advertising strategies in order to create quality experiences across the customer life cycle. This webinar showcases growth trends in marketing and media budgets, revealing specifically the growth Forrester expects between now and 2021 in display advertising, search marketing, online video, social media advertising, and email marketing.
Agenda:
- Discover how the shift to quality over quantity will affect overall growth in advertising and digital media.
- Determine what investments take priority in marketer budgets today and through 2021.
- Discuss how you should adjust your own digital marketing plan based on market trends.
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