Description

Forrester’s brand energy framework brings together cutting-edge brand perception and customer experience concepts to create a brand framework that captures the power of your brand. This is a bold shift away from traditional brand management methods and creates a game plan for building emotion-led successful brands.

Key takeaways:

• Discover why brand energy is the metric that connects brand experience to brand value.
• Discuss how CX connects with brand through the brand energy framework. 
• Understand why emotionally activated brands have the most energy.
• Determine how leading brands like Ikea, Office Depot, Target, and Chase perform.

 

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