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Description
Forrester’s brand energy framework brings together cutting-edge brand perception and customer experience concepts to create a brand framework that captures the power of your brand. This is a bold shift away from traditional brand management methods and creates a game plan for building emotion-led successful brands.
Key takeaways:
- Discover why brand energy is the metric that connects brand experience to brand value.
- Discuss how CX connects with brand through the brand energy framework.
- Understand why emotionally activated brands have the most energy.
- Determine how leading brands like Ikea, Office Depot, Target, and Chase perform.
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