ON-DEMAND Webinar

Engaging B2B Buyers In The Age Of Zero-Click Search

Original Broadcast Date:Jul 22nd, 2025
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John ButenPrincipal Analyst
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Description

B2B buyers are rapidly adopting AI-powered search as one of their primary sources of information. Providers will have to shift their marketing strategy to engage buyers in zero-click environments before they arrive at their sites.


This webinar looks at how buyers are using AI-powered search, how zero-click search is impacting the revenue engine, and how to coordinate activity across portfolio marketing, content, communications, and digital to engage buyers in this new environment.


Key takeaways: 
  • Understand how to adjust your marketing goals and strategies for zero-click search.
  • Learn how to measure your performance on zero-click search.
  • Discover digital, content, and messaging techniques for reaching buyers through zero-click search.

Target audience level: intermediate

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