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This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets as these countries recover from pandemic recessions. Our forecasts include major tech categories like software, hardware, and services. The webinar considers other factors that drive information and communication technology (ICT) investment in Europe, including productivity improvements, ICT worker growth, and the spend on IT services, software and communications, and PC equipment. It also explores how European ICT investment differs from other regions.
Key takeaways:
Target audience level: all levels
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Are you prepared for the unexpected? In the world of business resilience, disaster recovery is a key strategic capability. In this webinar, we dive into key trends, challenges, and best practices from the latest disaster recovery practices survey. Join us to learn practical strategies to strengthen your organization's disaster recovery program.Key takeaways:Understand the importance of disaster recovery as a strategic capability rather than just a technical one.Learn what strategies and platforms disaster recovery leaders are using to measure and respond to disasters. Understand the importance of business impact analyses (BIAs), risk assessments, and regularly updating disaster recovery plans.Target audience level: all levels
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
Banks are preparing for another tough year in 2024 as global growth is predicted to remain modest amid continuing economic uncertainty. This webinar focuses on five key trends shaping the retail consumer banking landscape and what they mean for the priorities of customer experience (CX) and digital executives over the next year.Key takeaways:Understand the five key consumer banking trends that will shape the 2024 landscape.Learn how banks’ top business priorities are shifting against the backdrop of global economic uncertainty, high interest rates, and an ongoing inverted yield curve.Find out how banks are overcoming the struggle to grow revenue and deposits, improve CX and trust, and earn customer loyalty.Learn how generative AI and open banking dominate C-suite conversations and what banks are doing (and need to do) in response.Target audience level: all levels
In 2023, the top 35 global data breaches exposed about 1.5 billion records, and the top 35 global privacy abuses led to almost $2.6 billion in fines. What can security leaders learn from these incidents? Join several members of Forrester’s security and risk team for a deep dive into key trends and a robust discussion of lessons learned.Key takeaways: Discover key trends in the top data breaches and privacy abuses of 2023.Use lessons learned from these events to support proposed security initiatives with your executive team.Learn how to justify your team’s involvement in key partnerships and business initiatives and manage your own risk as a security leader.Target audience level: beginner
For too long, the B2B enablement community has struggled with identity, with our “why” and “what” undergoing seemingly constant analysis paralysis. It’s time to leverage our amazing evolution more effectively by proving how enablement actions and expertise inform business outcomes that matter — and by informing your best journey to success. Forrester VP and Principal Analyst Peter Ostrow reveals new research data showcasing how best-of-breed enablement leaders deliver measurable outcomes across the entire spectrum of hot topics for 2024: delivering measurable value, optimizing seller competence and content, and adapting to constant change.Key takeaways:Learn how to deliver measurable enablement value.Discover ways to optimize seller competence and content. Understand how to adapt to constant industry change.Target audience level: all levels
Only the optimal balance of IT capabilities will let you run high-performance IT. High-performance IT is the pursuit of continuously improving business results through technology. IT runs in one of four dominant styles by enabling, cocreating, amplifying, or transforming in that pursuit. Tech leaders can accelerate high-performance IT journeys by balancing these styles and running with the right velocity and momentum that is aligned to their business needs.Key takeaways:Understand how to accelerate your journey to high-performance IT in each of the four IT styles.Learn about balanced investment in the right IT capabilities.See how to maintain the right velocity and momentum for your high-performance IT organization.Target audience level: intermediate