European Tech Market Outlook For 2020 And 2021

This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets as these countries recover from pandemic recessions. Our forecasts include major tech categories like software, hardware, and services. The webinar considers other factors that drive information and communication technology (ICT) investment in Europe, including productivity improvements, ICT worker growth, and the spend on IT services, software and communications, and PC equipment. It also explores how European ICT investment differs from other regions.

Key takeaways:

• The resurgence of the COVID-19 pandemic will keep European economies and tech markets in recessions until the second half of 2021.
• The Dutch and Swiss tech markets will perform the best over the two-year period, with UK, Italian, and Spanish tech markets languishing.
• The UK, France, and the Netherlands have the largest tech-intensive office sectors.
• CIOs and their business partners should plan for small increases in their 2021 tech budgets.

Target audience level: all levels