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Description
In the age of the customer, businesses are harnessing the power of data and analytics. Big data solutions address data sets that are so large and complex that traditional data processing applications are inadequate. Enterprises need big data solutions to survive and thrive in an increasingly competitive and data-driven environment. Insight-driven businesses can use big data solutions to gain business insights, create differentiated customer experiences, and drive competitive advantage. Forrester’s Data team examines the fast-growing big data market, sharing highlights from our proprietary surveys and forecasts.
Agenda:
- Understand drivers and growth of the big data movement.
- Examine big data adoption trends and which segments we expect to grow the fastest over the next five years.
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