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Forrester's Guide To Vendor Localization Strategy In China

April 14, 2020


The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies doing business in China. This webinar analyzes the localization strategy that global CIOs and CMOs should take to survive the challenges as well as the representative local alternatives in major technology categories across business technology and marketing.

Key takeaways:

  • Firms operating in China or targeting the Chinese market must prioritize a vendor localization strategy.
  • Chinese vendors have broad technology coverage with diverse capabilities.
  • Take a balanced approach to vendor replacement.

Target audience level: intermediate

Vendors mentioned: 4Paradigm, Alibaba Cloud, Ant Financial, Baidu, BingoCloud, BoCloud, Cambricon, Canaan, Digital China, EasyStack, FIT2CLOUD, H3C, Horizon, Huawei, Huayun, Inspur, iPinyou, JD Cloud, Kingdee, Lenovo, MiningLamp, nEqual, NSFOCUS, Oracle, Percent, Qi An Xin, QingCloud, SenseTime, Sugon, Tencent, and ZTE.

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