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Description
We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of large retail banks across Europe. Our evaluation criteria cover a range of topics, including account information, transaction functionality, and support for different mobile platforms. This Webinar helps eBusiness & Channel Strategy Professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.
Agenda:
- Introducing Forrester's Mobile Banking Functionality Benchmark Methodology
- What The Leaders Are Doing To Set Themselves Apart
- What Holds Back The Laggards
- Where You Should Go From Here
- How We Can Help
Key takeaways:
- Learn the basic functionalities you absolutely need.
- Understand the latest trends and innovation in mobile banking.
- Identify opportunities to improve your mobile banking services.
Banks mentioned: Akbank, Bank Zachodni WBK, Barclays, BBVA, BNP Paribas, la Caixa, Deutsche Postbank, Garanti, HSBC, ING Bank, Intesa Sanpaolo, Isbank, Lloyds Bank, mBank, Nationwide Building Society, NatWest, Société Générale, and UniCredit
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