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Description
In the last year, the market has embraced revenue process transformation. Many clients are moving from leads and marketing qualified leads (MQLs) to buying groups and opportunities. It’s no longer just an interesting idea — it’s a reality, and the time to act is now!
Key takeaways:
- Discover the top four concerns that organizations face when making this transformation.
- Understand how embracing this change transforms marketing’s value to the organization.
Target audience level: intermediate
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