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Description
B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But that makes it hard to define what contributes to loyalty, who owns it, and how to measure it. This webinar provides guidance for upgrading your loyalty approach from a marketing practice to a coordinated enterprisewide effort.
Key takeaways:
- Understand why loyalty marketing is trapped in program limbo.
- Identify the two most important qualities loyalty companies have.
- Learn what steps you need to take to make loyalty an enterprisewide responsibility.
Target audience level: intermediate
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