How To Build A B2B Marketing Measurement And Insights Organization

The RSA Conference is an important annual event to assess the global state of information security. As the world’s largest information security event, the RSA Conference provides a full week of sessions and perspectives on today’s emerging security challenges and how organizations are addressing these trends. In this webinar, Forrester’s Merritt Maxim, a VP and research director on the security and risk (S&R) team, leads a discussion with several of his S&R analyst colleagues to recap the 2023 RSA Conference. In this session, the S&R team highlights the key trends, announcements, and observations from this year’s event and provides practical guidance and recommendations on how organizations should respond to and address these cybersecurity trends. Key takeaways:Get an overview of the key trends and themes at the RSA Conference, including how generative AI is influencing cybersecurity. Receive practical guidance for cybersecurity professionals based on the main conference themes. Look ahead to cybersecurity in 2024. Target audience level: beginner

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Merritt Maxim

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Erik Nost

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Heidi Shey

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Sandy Carielli

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David Holmes

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Laura Koetzle

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Geoff Cairns

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Andras Cser

 

Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate

Peter Ostrow

 

It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving landscape of the tech market, evaluating the market risks and opportunities that are reshaping tech investment strategies.Key takeaways:Learn what critical indicators lead and lag the tech market.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented investment strategy can offset market shifts and changing tech dynamics.Target audience level: all levels

Christopher Gilchrist

 

This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate

Joana de Quintanilha

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Michelle Beeson

 

Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country's gross domestic product (GDP). The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester will present US consumer spending trends and their implications for brands.Key takeaways:Where do US consumers spend money?How is US consumer spending changing?How has inflation affected US consumer spending?What is Forrester’s outlook on US consumer spending?What are the implications of these trends and macroeconomic conditions for brands?Target audience level: intermediate and advanced

Jitender Miglani

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Dipanjan Chatterjee

 

This webinar was originally scheduled for April 21, 2023Join us for a discussion about the state of cyber insurance in 2023, covering trends, market dynamics, and the impact to cybersecurity programs and risk management strategy.Key takeaways:Gain an understanding of the current state of cyber insurance adoption and common misconceptions about coverage.Learn how evolving cyber insurance trends and requirements will impact your policy renewal.Identify how cyber insurance will impact your cybersecurity program and incident response considerations and what benefits you can expect from the cyber insurance ecosystem.Target audience level: intermediate

Heidi Shey

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Alla Valente

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Jess Burn