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Customer-obsessed firms must break down organizational silos to focus on the next-best experience (NBX) needs of their customers. But disparate and overlapping technology investments severely hamper their collaboration efforts. It’s critical to understand when and why to implement various technologies as components of the enterprise customer experience (CX) ecosystem. This webinar explains the business rationale associated with four different solutions: customer journey orchestration (CJO), real-time interaction management (RTIM), cross-channel campaign management (CCCM), and customer data platforms (CDPs).
Key takeaways:
• Learn about the technology requirements to deliver next best experience (NBX).
• Understand the NBX capabilities of CJO, RTIM, CCCM, and CDPs.
• Find out which vendors deliver NBX capabilities for various vertical use cases.
• Discover NBX metrics based on customer outcomes versus brand KPIs.
• Explore how to position NBX capabilities within your CX ecosystem.
Target audience level: all levels
Vendors mentioned: Adobe, Alterian, Boxever (Sitecore), Emarsys (SAP), FICO, Kitewheel (CSG), mParticle, NGDATA, Oracle, Pegasystems, Pointillist, Precisely, Red Point Global, Salesforce, SAS, Teradata, Thunderhead, Treasure Data, and Usermind (BryterCX).
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This report explains the business rationale for implementing four different technologies as components of the enterprise CX ecosystem.
In our 30-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 13 most significant ones — Adobe, Boxever, Emarsys, FICO, IMImobile, Kitewheel, Pegasystems, Precisely, Salesforce, SAS, Teradata, Thunderhead, and Trea
In our 28-criterion evaluation of journey orchestration providers, we identified the 11 most significant ones — Alterian, BryterCX, Coveo, Engage Hub, inQuba, Kitewheel, NICE, Pointillist, Roojoom, Thunderhead, and Usermind — and researched, analyzed, and
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