Description

We know that customer experience (CX) drives loyalty, and loyalty drives revenue, but how does that translate to a business case? We'll walk you through the mechanics of projecting benefits from CX improvement efforts. Along the way, we'll share common challenges and objections, as well as strategies for overcoming them. You'll be on your way to constructing a winning CX business case.

Agenda:

• Determine how companies can quantify CX-fueled financial benefits for their organization.
• Discuss cost road map details, both how much and when.
• Understand why ROI models should be useful, not perfect.

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