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Description
Many customer experience (CX) practitioners struggle to measure digital CX. That’s a problem; without effective measurement efforts, they’re sure to create substandard digital experiences for customers. To succeed at digital measurement, CX pros must overcome hurdles like siloed metrics, complicated root causes, and organizational failures to take action on measurement insights. This webinar provides insights into the tools and processes that offer a path forward for CX pros seeking to measure and improve digital experience quality.
Agenda:
- Challenges Of Measuring Digital CX
- Metrics That Help Uncover Digital CX Pain Points
- Connecting Different Data Sources And Tools To Find The Most Urgent Improvement Priorities
- Getting Stakeholders To Act On The Insights And Improve Digital CX
- How To Future-Proof Digital CX Measurement Programs
Key takeaways:
- Rethink your current digital CX measurement efforts.
- Learn how to connect different digital CX measurement tools to create better insights.
Vendors mentioned: Adobe Analytics, Brain Juicer, Clicktale, Dynatrace, Emolytics (GetSmily), Logshark, Opinionlab, Qualtrics, Usabilla, Verify, Viget, Webtrends
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