WEBINAR: How To Measure Social Marketing Programs

Description

B2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have “difficulty proving the value of social within our organization” — the top challenge among 12 choices. This webinar provides a framework for social marketing measurement.

Key takeaways:

• Learn three types of social marketing measurement: business impact metrics, marketing impact metrics, and content impact metrics.
• Understand approaches for each type of measurement.
• See how to tie social marketing programs to business impact metrics, the most valuable type.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase