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How To Measure Social Marketing Programs

February 27, 2019

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B2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have “difficulty proving the value of social within our organization” — the top challenge among 12 choices. This webinar provides a framework for social marketing measurement.

Key takeaways:

  • Learn three types of social marketing measurement: business impact metrics, marketing impact metrics, and content impact metrics.
  • Understand approaches for each type of measurement.
  • See how to tie social marketing programs to business impact metrics, the most valuable type.

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